Animal Beverages Inc. (ABI) is a beverage manufactoring company based in the United States of America. ABI specialise in producing a range of highly-caffeinated ‘energy’ drinks that have been popular with two segments of the market: University students and young professionals. Since its incorporation in 2011 ABI has been performing well in the USA, achieving a turnover of $20 million per annum.
ABI employs 1200 employees, comprised of 800 manufacturing staff, 300 sales, marketing and management staff, and 100 research and development staff. The business is owned by Miss Hannah Ball CEO who is the majority share holder (80%) and founder of the company. The remainder of the company is owned by a venture capital company, HK Holdings, based in Hong Kong.