In this report the globalizing the value proposition of Australian ICT sector has been discussed with reference to eServeglobal and infomedia. Different strategies related to value proposition of the companies have been discussed in a detailed manner. Global branding strategies of the car industry have also been discussed in the second segment of the report. Two major automobile manufacturers of Australia FPA Australia and Holden are taken under consideration for the discussion of global branding. Several aspects of global branding have been discussed with reference to these two companies.