Learning objectives and graduate skills tested

  1. demonstrate an understanding of the key drivers and challenges faced by digital enterprises that include technology infrastructure, business processes, social media, consumer behaviour and global markets (Problem solving)
  2. demonstrate the ability to research and critically evaluate e-commerce business models to gain an understanding of their business application for transforming digital enterprises (Academic, professional and digital literacy)
  3. demonstrate the practical skills required to formulate and evaluate a coherent plan for a digital enterprise, develop a prototype business website based on this plan and document and critically evaluate the end-product (Problem solving).
  4. demonstrate the ability to write effectively in a clear and concise manner in report style for senior management (Written and oral communication)

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