Learning objectives and graduate skills tested
- demonstrate an understanding of the key drivers and challenges faced by digital enterprises that include technology infrastructure, business processes, social media, consumer behaviour and global markets (Problem solving)
- demonstrate the ability to research and critically evaluate e-commerce business models to gain an understanding of their business application for transforming digital enterprises (Academic, professional and digital literacy)
- demonstrate the practical skills required to formulate and evaluate a coherent plan for a digital enterprise, develop a prototype business website based on this plan and document and critically evaluate the end-product (Problem solving).
- demonstrate the ability to write effectively in a clear and concise manner in report style for senior management (Written and oral communication)
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