BSB61315 | Advance Diploma of Marketing Assignment | Business

Question

  • What is the target market? What are the target audience’s characteristics?
  • What is the aim of a creative brief?
  • What are the requirements of the creative brief?
  • Choose three creative requirements and explain them in your own words. Give an example of a time when you would use each?
  • What is the connection in between the advertising brief and the media merchandising requirements?

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